U.S. HISPANIC
RCN International Distribution: More production in the U.S. for NTN24
Maribel Ramos-Weiner| 16 de diciembre de 2010
Daija Arias, Senior VP of RCN International Distribution
(Maribel Ramos-Weiner). RCN International Distribution is increasing its production in the U.S., particularly for its international news channel Nuestra Tele Noticias 24 horas.We are going to start producing more in the U.S., especially for NTN24. We are in the process of opening new offices: New York is one that is almost finished, followed by Miami. Washington DC will be our main hub, as is the case of many other news networks. We plan to keep opening offices, doing more hiring, doing more productions, doing the kind of news programming that is of interest to the U.S. Hispanic population, said to PRODU, Daija Arias, Senior VP of RCN International Distribution.Arias said that NTN24 already has close to 6.2 million subscribers in Latin America. In the U.S. it has 580 thousand through DirecTV while TV Colombia has around 6 million households worldwide and close to 1.7 million in the U.S.The executive pointed out the increasing penetration of pay-TV and advertising investment in Latin America. Although the same is happening in the U.S., everyday we have more competitors and general market advertisers do not yet invest enough in the Hispanic market. There has to be a sensibility to the marketplace and some understanding of the programming beyond the numbers. Now that we have numbers we prove that we are here, but we still dont get the percentages. The U.S. Hispanic market gets about 2% of the total revenue that goes into advertising and television and only a few networks get the bulk of the money, added Arias.{To watch video interview with Daija Arias from RCN Distribution International click here;http://www.produ.com/produtv/popup.html?Noti=4775}
