U.S. HISPANIC
Sony Canal new 24-hour free Spanish language channel
Maribel Ramos-Weiner| 6 de agosto de 2020
Logos Sony Canal
Sony Pictures Television (SPT) launched Sony Canal, a new free, ad-supported television (FAST) destination for Spanish speaking viewers in the US.
Sony Canal’s portfolio of channels will feature original programming from SPT International Production’s robust library of premium content. Targeting the rapidly growing US Hispanic audience, the first offerings from Sony Canal will consist of two Spanish-language channels focusing on distinct genres: competition series and game shows, and comedies (Sony Canal Competencias and Sony Canal Comedias.) These new, always-free streaming channels are now available to consumers via VIZIO SmartCast.
“The US Hispanic audience is one of the most rapidly growing segments in the country. With these channels, whether it’s comedies or game shows, we are excited to have a new home for Sony Pictures Television’s diverse content offerings that appeal to multi-faceted, Spanish-speaking viewers,” said TC Schultz, EVP, Networks Operations, Programming & Strategy, Sony Pictures Television.
“The addition of Sony’s Competencias and Comedias channels to the VIZIO SmartCast line-up is an important move for us as we look to expand the entertainment options for our Spanish-speaking audience,” said Katherine Pond, VP of Business Development for VIZIO.
Additional ad-supported channels showcasing SPT’s content are expected to launch later this year.
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