U.S. HISPANIC
Súbete A Mi Moto success in Puerto Rico
Maribel Ramos-Weiner| 22 de octubre de 2020
Súbete a Mi Moto de Amazon Prime Video
Súbete a Mi Moto (15×60’), the series based on the history of the group Menudo, premiered with overwhelming success in Puerto Rico, dominating the ratings in all demographics.
The series, co-produced by SOMOS Productions, Endemol Shine Boomdog, and Piñolywood Studios, has caused a sensation since its launch on Amazon Prime Video on October 9 and this first television premiere on WAPA Television confirms its appeal in all windows.
WAPA TV executives proudly stated that they hope that throughout the series these results will be maintained and even improve on the island that gave birth to this musical phenomenon.
Nielsen reported that the series’ premiere, Monday from 7pm until 9pm, reached an average audience share of more than 54%, with peaks of 64.5% among men and women. 55.3% between the ages of 18-49 years on average in the two hours. These figures relegated the audience share of the rest of the channels to numbers that, when added together, did not even reach half of the share of Súbete a Mi Moto.
“We are very satisfied with these very positive results that stimulate receptivity in the rest of the markets. We congratulate the WAPA TV promotion team, who together with the Piñolywood Studios team in Puerto Rico did very professional and intense work in supporting the series. This generates experiences and knowledge that we will extend to other markets. We love that the audience is enjoying this series, made with great care and dedication,” stated Francisco Villanueva, VP, and COO of SOMOS Distribution (the company that distributes the series).
Súbete a mi Moto narrates the history of the Puerto Rican band and its “Menudomanía”, as well as the internal incidents between manager Edgardo Díaz and the members of the band. The musical and biographical production, which includes more than 30 hits of the real group, was recorded in the cities of Mexico and Puerto Rico in public places and built sets that allude to the 70s and 80s, the golden era of the group.
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