U.S. HISPANIC
Success of ¡Mira quién baila! sets stage for more Endemol Latino co-productions
Maribel Ramos-Weiner| 15 de octubre de 2010
Mauricio Piccone, SVP of Endemol Latino
(Maribel Ramos-Weiner). With the success of the reality ¡Mira quién baila! on Univisión, Endemol Latino plans on presenting other products and formats to the network to be co-produced for the U.S. Hispanic market.Mauricio Piccone, recently named Senior VP of Endemol Latino, said to PRODU: With Univisión we are now focused on ¡Mira quién baila!, but we also intend to pitch them the new formats that we think will work well for the U.S. Hispanic market.Piccone, who emphasized that the Miami office of Endemol Latino, aside from the U.S. Hispanic market also handles Mexico, said they are planning new productions for Televisa. Endemol has new formats which have had worldwide success, among them Money drop and 101 ways to leave a game show. In particular, we exploring the possibility of producing with Televisa 101 ways to leave a game show and The whole 19 yards, he added.To conclude, the executive expressed he has faith in the growth potential of the Hispanic market. I believe advertisers are already recognizing the importance of the U.S. Hispanic market and this is reflected in the participation of major brands in the different formats. There will be an important surge and we have to be well positioned to deliver the market what it wants to see, said Piccone.
