U.S. HISPANIC
TeleFutura is now UniMás Network
Maribel Ramos-Weiner| 4 de diciembre de 2012
TeleFutura is now UniMás Network
Univision Communications Inc. announced launch of the UniMás Network, the newly transformed TeleFutura. UniMás will be unveiled on-air January 7, 2013.UniMás provides an alternative and delivers bold content from the top Spanish-language producers in the world, including Caracol Televisión, RTI Colombia, and Televisa.UniMás is the result of Univision listening to our audience and our vision to leverage the deep connection of our Univision brand, creating a new brand that complements our other networks offerings while expanding our opportunity to deliver the best content for our audience, said Randy Falco, president and CEO, Univision Communications IncWe recognize the opportunity for offering an alternative to our audiences while maintaining our commitment to only delivering the best programming available. That is why we are making a significant investment in the new brand, with new content offerings and considerable off-network marketing efforts, said César Conde, president, Univision Networks. UniMás will feature two intensely dramatic thrillers, Made in Cartagena from Caracol TV and Quién Eres Tú from RTI Colombia, and a powerful boxing-themed drama called Cloroformo from Televisa.Also slated for development is a project based on a high-profile literary work, based on the novel Diablo Guardián by Xavier Velasco to be adapted by Gustavo Bolívar, author of the hit series El Capo and Sin Senos No Hay Paraíso.UniMás will significantly increase its sports offering featuring top-caliber events such as games from the Mexican National Team, Liga MX, CONCACAF Gold Cup 2013, FIFA Confederations Cup 2013 and World Cup 2014. Also continuing on the network are popular sports shows such as Solo Boxeo and Contacto Deportivo. UniMás will continue to be the destination for high-action, Hollywood blockbusters.The new logo and brand identity were created in collaboration with branding agency Troika and expand on the launch of the new Univision brand logo earlier this year. As part of the campaign to announce the launch, a series of off-network marketing efforts were implemented including: 30 spots, digital ads, print ads and outdoor advertising in New York City, Los Angeles and Miami.
