U.S. HISPANIC
Telehit: We are an important platform for music and Pepsi Music is proof of that
Maribel Ramos-Weiner| 8 de septiembre de 2015
Telehit and Pepsi joined to take the program Pepsi Music (16×30) to pay TV. Broadcast started on Thursday September 3rd at 9:30pm, and repetitions will be on Saturdays at 10pm, on this channel.”Pepsi found in our signal a great ally and we are thrilled to partner with them. I am proud that after 22 years Telehit continues to be an important platform for music and brands like Pepsi. They see us as an ideal platform to reach their goals. We will continue to boost and support music and that goes hand in hand with the fact that we are perceived as an ideal place to encourage it”, commented Guillermo del Bosque, producer and general director at Telehit.The producer left open the possibility of producing more seasons of this project, since it “has all the characteristics to be a hit and for us to make not just one season with 16 episodes, but maybe two or three seasons. The program will support the musical scene, it will travel to different stages in Mexico City with musicals and interviews to pop, rock and urban artists”, he added.”For Pepsi the most important thing are our consumers and we know that for them music is an important element in their lives. With initiatives like Telehit’s Pepsi Music, we seek to strengthen this emotional link”, ended Jorge Rivero, Marketing manager at Pepsi.
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