Telemundo’s Luis Silberwasser will dissert about the importance of the original content for the Hispanic media market during the 13th Annual Hispanic TV Summit

Broadcasting & Cable and Multichannel News announced that Luis Silberwasser, president, Telemundo Network will be interviewed by María Celeste Arrarás, co-anchor, Noticiero Telemundo and host, Al Rojo Vivo con María Celeste, in a special presentation session that was recently added to the agenda for the 13th Annual Hispanic Television Summit. The one-day conference covering the business of Hispanic television in the United States, Latin America and around the world is set for Thursday, October 22 at the Park Central Hotel New York. This year, for the first time, the Hispanic Television Summit will be one of the signature events that make up New York City Television Week, which also includes The Next TV Summit & Expo, The Content Show, Advanced Advertising and the Broadcasting & Cable Hall of Fame.Entitled The Importance of Creating Original Content for Today’s Hispanic Audiences, the session will look at why original content is critical for the Hispanic media market as audience tastes change in today’s cross-cultural environment from traditional telenovela formats to faster paced super series, the evolution of live music and sports events, as well as the trans-adaptation of popular general market reality series for Spanish speaking audiences.