U.S. HISPANIC
Telemundo & mun2 Upfront unveil more than 800 original new hours of multi-platform programming
Maribel Ramos-Weiner| 13 de mayo de 2014
Los Miserables starring novela superstar Aracely Arámbula
This Tuesday May 13th at Telemundo and mun2s annual Upfront presentation, held at New Yorks Frederick P. Rose Hall, network executives unveiled the company’s 2014-2015 programming line-up, including more than 800 original new hours across all platforms featuring five new primetime novelas and a new Sunday night primetime musical competition series. Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, announced Luis Silberwasser, as the new president of Telemundo Network, to start in August. He also introduced the new brand positioning and programming line-up for mun2, accompanied by its newly appointed president, Rubén Mendiola. The presentation concluded with a high-energy performance by Prince Royce, the award-winning and current coach of Telemundo’ singing competition La Voz Kids.Mike Rosen, Executive Vice President of Advertising Sales, Telemundo Media, boasted on the networks commitment and track record on innovation by promising clients a guaranteed return on their investments in innovative marketing solutions. Rosen also spoke to Telemundos unique positioning to offer total market solutions to reach Hispanics, leveraging NBCUniversals unmatched reach of more than 90% of all U.S. Hispanics across both languages and all platforms.Now that Telemundo and mun2 are fully integrated into the world of NBCUniversal, there has never been a better time for marketers to connect with Hispanic consumers with unprecedented scale and power, regardless of language. That is why our Total Market Innovation approach is so special, as no media company delivers on the promise of ROI like NBCUniversal, the most uniquely diverse, game-changing media company in the marketplace, now and in the future,” said Rosen.Uva also unveiled a new multi-platform brand positioning of the mun2 cable channel. Starting in 2015, mun2 becomes the home of the most watched sporting events in the world the Rio 2016 Summer Olympics and the FIFA World Cup. In addition, mun2 announced it will become the official Spanish-language home of the NASCAR Mexico Toyota Series starting February 2015. Introducing more than 800 new original hours for the Telemundo network next season, Jesús Torres Viera, Telemundo’s executive vice president of Programming & Content, announced next falls Monday-Friday primetime lineup, including Los Miserables starring novela superstar, Aracely Arámbula (La Patrona); Dueños del Paraíso, featuring the television comeback of acclaimed actress Kate Del Castillo (La Reina Del Sur); and Señora Acero starring Blanca Soto, who recently joined the network. In addition, Torres Viera announced the premiere of the mega reality musical competition series, Yo Soy El Artista that joins Telemundo’ Sunday primetime lineup, infused by two adaptations of the NBCUniversal franchises The Voice as La Voz Kids, and Top Chef as Top Chef Estrellas, both of which have been greenlit for new seasons. Premiering this summer, Miss Latina Universo, a series where women vie for a spot in the Miss Universe Pageant, will also air on Sundays.
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