U.S. HISPANIC
Telemundo: Alguien te mira will be the next gamble for the network
Maribel Ramos-Weiner| 24 de junio de 2010
Jacqueline Hernández: Solid upfront and one of the best scatter markets in recent years
(Maribel Ramos-Weiner). The next telenovela Telemundo will add to its prime time will be Alguien te mira, from the same creator of ¿Dónde está Elisa? (Pablo Illanes, originally from TVN Chile). Jacqueline Hernández, COO of Telemundo, said to PRODU that ¿Dónde está Elisa? has registered good numbers in its 10pm time slot and that it also offers a solid online component.Hernández also spoke about this years upfront, noting it has produced great results and also noting they have had one of the strongest scatter markets in the history of the network. We are working with different partners based on the client development meetings held earlier this year and we are creating personalized solutions for them. We will announce new agreements in the coming weeks, she added.Hernández mentioned one of the latest agreements signed was the deal with Fruit of the Loom for Miss Universe. Telemundo is now developing original content to promote the clothing giants new product line.{Watch video interview with Jacqueline Hernández from Telemundo;www.produ.com/produtv/popupEnglish.html?IDnotiE=67}
