U.S. HISPANIC
Telemundo Announces Digital Out-of-Home Network, Telemundo en tu mundo
Maribel Ramos-Weiner| 8 de agosto de 2010
Enrique Pérez, Senior Vice President of Sales at Telemundo Station Group
Telemundo announced that the Telemundo Station Group has added digital out of home capabilities to their Conexión sales platform. The digital network, Telemundo en tu mundo, launches as the largest digital out-of-home network serving the U.S. Hispanic market.Telemundo en tu mundo provides a new, innovative method of reaching the active Latino consumer in their world. The network functions as a lifestyle medium and offers a myriad of marketing opportunities for advertisers, including new package and product launches, test marketing, and price point advertising.Telemundo en tu mundo, digital out-of-home, serves to complement and extend an advertisers TV campaign in this new emerging medium. We are the only major Hispanic media and marketing organization offering this opportunity to advertisers. By creating custom content for marketers, we have the unique ability to bring a new level of engagement to consumers at the moment when purchasing decisions are being made, said Enrique Pérez, Senior Vice President of Sales at Telemundo Station Group.Advertisers will have the opportunity to reach active consumers in over 200 Hispanic-centric supermarkets, 800 retailers, 2,000 Metro Buses and major entertainment arenas. Telemundos local and national content powers high-tech digital screens with custom video and audio content, as well as other relevant data, created for each venue. Advertisers have the option to integrate content nationally or to geotarget content across local markets.
