U.S. HISPANIC
Telemundo announces integrated sponsors for MasterChef Latino
Maribel Ramos-Weiner| 11 de enero de 2018
MasterChef Latino Aracely Arambula Telemundo
Telemundo announced the integrated sponsors of the first season of MasterChef Latino, a new, Spanish-language version of the Emmy Award-winning MasterChef franchise.
Lexus, Mazola, State Farm and Universal Pictures have signed on among other sponsors of the prestigious, international reality culinary competition, a format that comes to U.S. Hispanic television for the first time in 2018. Hosted by Mexican TV star Aracely Arámbula, this Spanish-language version brings the culture, food, and flavors of Latin American countries with a diverse representation of participants who love to cook and can create anything from delicious Texan enchiladas and California fish tacos to Puerto Rican mofongo, among others.
“We’re excited to work with advertisers, across multiple categories, who see the value in reaching Hispanic consumers in Spanish-language television to help drive their business forward. MasterChef Latino‘ is a great new offering for marketers to reach Telemundo’s valuable, young audience and effectively engage viewers, as our engagement research proves that Telemundo’s viewers can increase brand love by as much as +31% for these brands. Also, cooking is an important cultural pillar to the Hispanic audience, specifically with Telemundo viewers, as they are 81% more likely than the general population to claim the kitchen as the most important room in the house,” said Laura Molen, EVP, Lifestyle and Hispanic Advertising Sales, NBCUniversal.
MasterChef Latino is an Endemol Shine Boomdog production for Telemundo.
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