U.S. HISPANIC
Telemundo Deportes: These Olympics will be the most advance technologically that our audience has ever witnessed
Maribel Ramos-Weiner| 4 de agosto de 2016
Eli Velázquez, executive VP at Telemundo Deportes
For Telemundo Deportes, The 2016 Rio Olympics represent the most advanced games from a technological point of view that they will offer the US Hispanic audience.”For the first time there will be a complete interaction aimed at a multicultural audience through the Comcast platform and the X1, but additionally, our coverage will include all the broadcasts from our studios in Hialeah that are totally new, state-of-the-art with LED technology and monitors where Internet and social network contents can be integrated. We have very advanced technology to analyze the games,” expressed Eli Velázquez, executive VP at Telemundo Deportes.Telemundo Deportes set about looking for the stories of Hispanic athletes that participate in the event. “We spent more than a year seeking the stories and sending our teams to do interviews for the audience to have a closer connection with those athletes,” he said.For Andrés Cantor, who leads the team of talents for Rio 2015, will be an “unforgettable experience, because they will have 270 hours of coverage, both on Telemundo as on NBC Universo, with a special follow-up on Latino athletes. He expressed that it will be the second time they comment on Olympic soccer from the stadiums (the first was in Athens 2004). He highlighted that the programming offer is unprecedented. Technology has contributed to multiply interest in and access to the Olympic Games,” he stated.
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