U.S. HISPANIC
Telemundo: Our goal is to exceed a thousand hours of original content and venture into film production
Maribel Ramos-Weiner| 19 de enero de 2024
Ronald Day de Telemundo
For 2024, Telemundo’s focus continues to deliver high-quality Spanish-spoken content and industry innovation. “With a successful track record of producing nearly a thousand hours of original content last year, our goal is to surpass a thousand hours in both scripted and non-scripted formats,” said Ronald Day, President of Entertainment and Content Strategy at Telemundo.
He adds that being known as ‘the home of reality shows,’ Telemundo is ready to present new unscripted productions, aiming to reality shows 365 days a year. “Our dedicated team is actively developing diverse and engaging entertainment for the US Latino audience in 2024 and beyond.”
Among the notable premieres, he mentioned the new season of La Casa de los Famosos in January, with the participation of 23 celebrities, and the launch of the ninth season of El Señor de los Cielos in February.
POSITIONED TO EXCEED GOALS
“Based on the success of our flagship franchise, El Señor de los Cielos, we are strategically positioned to exceed our goal of one thousand hours of content. Our commitment extends to delivering compelling reality programming, with favorites such as La Casa de los Famosos and the groundbreaking Los 50. Simultaneously, our focus remains firmly on creating outstanding scripted productions, exemplified by works such as Vuelve a Mí, connecting with the Latin audience to offer top-quality entertainment in Spanish 365 days a year,” said Day.
INCURSION INTO FILM PRODUCTION
Looking ahead, Day announced that Telemundo will venture into making films. “With a mission and vision to foster long-term partnerships that support local content and talent, we are excited by the prospect of bringing diverse stories to audiences on both the small and big screens.”
MARKETS
For Telemundo, markets such as NATPE Global and Content Americas in Miami offer valuable opportunities to increase international exposure, networking, and collaboration. “Participating in these events allows us to interact with potential partners, explore new distribution channels, and keep us informed on industry trends. Additionally, these platforms provide a space to discuss co-production opportunities and licensing agreements, which align with our global expansion and content diversification strategic objectives,” commented Day.
For NATPE Global and Content Americas, Telemundo is taking a dynamic portfolio of content that reflects the company’s commitment to offering “high-quality, diverse, and innovative Spanish-language programming,” he said.
He added that Telemundo creates content for US Hispanics, made by US Hispanics. “We intimately understand this audience: their tastes, preferences, and cultural nuances, and we have evolved with them over time. Telemundo has reaffirmed its unwavering commitment to serving its audience and investing in entertainment, news, and sports content.”
