U.S. HISPANIC
Telemundo positioned to finish February with year-over-year growth among key demos
Maribel Ramos-Weiner| 1 de marzo de 2011
Caso Cerrado con Dra. Ana María Polo at 4pm is averaging 673,000 Adults 18-49
Telemundo announced its NTI results to date for the month of February. Telemundo is reporting year-over-year growth among total viewers (Persons 2+), Adults 18-49, Women 18-49 and Women 18-34 in both Monday through Friday and Monday through Sunday prime, while all major Spanish-language Broadcast networks experienced declines. Telemundo maintains a strong hold on the #2 Spanish-language network ranking in prime time across the key adult and female demographics as well as total viewers (Persons 2+).During Monday through Friday prime, the network delivered 1,165,000 total viewers (Persons 2+) (vs. 965,000) +21%, 621,000 Adults 18-49 (vs. 575,000) +8%, 359,000 Women 18-49 (vs. 276,000) +30% and 183,000 Women 18-34 (vs. 157,000) +17%. Telemundo holds double-digit leads over TeleFutura in Monday through Friday prime among Adults 18-49 (+20%), Women 18-49 (+67%), Adults 18-34 (+13%), Women 18-34 (+56%) and total viewers (Persons 2+) (+32%).During Monday through Sunday prime, Telemundo averaged 1,102,000 total viewers (Persons 2+) (vs. 955,000) +15%, 605,000 Adults 18-49 (vs. 567,000) +7%, 323,000 Women 18-49 (vs. 253,000) +28% and 170,000 Women 18-34 (vs. 144,000) +18%. February to date, Caso Cerrado con Dra. Ana María Polo at 4pm is averaging 673,000 Adults 18-49, a +26% year-over-year increase (534,000). Caso Cerrado con Dra. Ana Maria Polo is on track this month to deliver its best performance in Telemundos NTI history among Adults 18-49 (673,000), Men 18-49 (294,000), Adults 18-34 (326,000), Men 18-34 (139,000) and total viewers (1.5 million).
