U.S. HISPANIC
Telemundo posts year-over-year gains in January
Maribel Ramos-Weiner| 3 de febrero de 2011
In the 10pm slot, Alguien te mira reported growth for the fourth consecutive month
Telemundo announced its NTI results for the month of January.The network delivered year-over-year growth among total viewers (Persons 2+), Women 18-49 and Women 18-34 during Monday through Friday (7-11pm) and Monday through Sunday (7-11pm) prime time.In Monday through Friday prime, Telemundo delivered 1,127,000 total viewers (Persons 2+) in January 2011, a +7% increase over January 2010 (1,055,000). Telemundo reported 338,000 viewers among Women 18-49 and 179,000 viewers among Women 18-34, representing +18% (287,000) and +12% (160,000) growths over the prior year, respectively.Monday through Sunday prime, Telemundo reached 1,081,000 total viewers (Persons 2+), increasing delivery by +8% over the same period last year (1,003,000). The network reported a delivery of 309,000 Women 18-49, a +19% increase year-over-year (260,000). Additionally, 169,000 Women 18-34 tuned in to Telemundo during Monday through Sunday prime, a +14% growth over last year (148,000).In the 7pm hour, Caso cerrado edición estelar delivered impressive gains among Women 18-49 and Women 18-34. Compared to the same time period one year ago, Caso cerrado edición estelar lifted the Women 18-49 delivery by +98% (372,000 vs. 188,000) and +64% among Women 18-34 (186,000 vs. 113,000).In the 10pm slot, Alguien te mira reported growth for the fourth consecutive month and delivered a new high of 603,000 viewers among Adults 18-49 as well as just over one million total viewers (Persons 2+) for the month.
