U.S. HISPANIC
Telemundo registers in November as fourth consecutive month with year-over-year growth among A18-49
Maribel Ramos-Weiner| 2 de diciembre de 2011
Una Maid en Manhattan debuted with great numbers on Tuesday November 29 at 8pm
Telemundo delivered more than 1.2 million total viewers (Persons 2+) and 656,000 Adults 18-49 during Monday through Sunday primetime in November 2011, which was the best November primetime performance in the networks history among total viewers (persons 2+), according to Nielsen.The network tied with CBS as the fastest growing broadcast network among Adults 18-49, growing 6% vs. November 2010, and was the fastest-growing broadcast network regardless of language among total viewers (Persons 2+), up 17% for the month of November.Additionally, Telemundo was the only Spanish-language broadcast network to deliver year-over-year growth in both total viewers (Persons 2+) and adults 18-49, and outperformed the CWs primetime delivery 30% of the time during November among adults 18-49.Compared to the prior year, Telemundo grew +17% among total viewers (Persons 2+) and +6% among Adults 18-49 in Monday through Sunday prime.November marks the fourth consecutive month during which Telemundo registered year-over-year growth among Adults 18-49 in primetime, while Univision marked its fifth consecutive month of declines and TeleFutura its 17th consecutive month of decline in the same demographic.During the November sweep period, New Yorks WNJU was the #1 weekday primetime station across all Spanish-language stations in the market among adults 18-49, delivering +38% year-over-year growth. WSCVs Noticiero 51 in Miami ranked as the #1 newscast at 11pm regardless of language among adults 18-49 for the 12th consecutive sweep and delivered +69% year-over-year growth.
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