U.S. HISPANIC
Telemundo: We are positioned strong on Saturday and Sunday nights with new entertainment shows
Maribel Ramos-Weiner| 17 de noviembre de 2015
Luis Silberwasser, president of Telemundo and NBC Universo
With the addition of Ya Era Hora con Érika y Eduardo on Sundays at 10pm on Telemundo, the network completes its offer for Saturdays (¡Qué Noche! with Angélica and Raúl) and Sunday evenings with two original entertainment shows.We are positioning ourselves strongly on Saturday and Sunday evenings with these two variety, family and entertainment shows, told PRODU Luis Silberwasser, president of Telemundo and NBC Universo, during the inauguration of the Ya Era Hora con Érika y Eduardo set in Cisneros Studios.It was time for the US Hispanic market to have a late night show created with the mentality and filter of the latino audience that lives in the US, pointed out Silberwasser.Jonathan Blum, president of Cisneros Media, company that for the first time -through Cisneros Studios in the US- produces an entertainment show for Telemundo, commented that they are sure this will be the first of many projects they will produce with the network. In Cisneros Media we are very happy to open the doors of our studios, this time to the Telemundo network. It has been a great project for which we built, in a few weeks, a big set inspired in the best late night shows that exist around the world and that measures up to them.According to Érika de La Vega -one of the hosts of the show- the program aims to present events that have taken place during the week seen through the lense of humor. The Mexican Eduardo Videgaray completes the pair of presenters who also count on the special participation of Boris Izaguirre.
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