U.S. HISPANIC
Telemundo will be holding Upfront presentation in New York
Maribel Ramos-Weiner| 10 de febrero de 2011
Telemundo Communications Group Inc. announced that the network will hold its Upfront presentation on May 17, 2011 at 6pm, in New York at the American Museum of Natural History, in the museums LeFrak IMAX Theater. In addition, Telemundo will continue to evolve its client development meetings strategy into a new concept called The Telemundo Idea Lab. The Telemundo Idea Lab meetings will identify unique and effective ways Telemundos key partners and clients may integrate their brands into original programming in the early content development stages across all platforms, including Telemundo network, stations, telemundo.com, Telemundo Mobile, mun2 and {mun2.tv}.We are living in a period of historical change in our country as US Hispanics continue to grow in numbers and in economic and political power. It is important that this powerful message take center stage in New York in a year when the Census numbers will redefine the face of America, said Don Browne, President of Telemundo. As the only company who can reach Hispanics across the full spectrum of language, acculturation and multimedia platforms, we are excited to bring innovative marketing solutions to advertisers at this years Upfront presentation. Working closely with our clients we have created breakthrough marketing partnerships that have delivered true ROI. With the Telemundo Idea Lab we want to take these partnerships further and offer customized ideation sessions to build unique solutions for our partners, added Jacqueline Hernández, Chief Operating Officer of Telemundo.
