U.S. HISPANIC
Televisa Digital: Pinches Famosos arises from two combined audience concerns
Maribel Ramos-Weiner| 16 de agosto de 2019
Daniel Zorrilla
Televisa Digital launched Pinches Famosos, aired on the web of Las Estrellas since last Wednesday, August 14. Every Wednesday a new episode will be aired out of the 15 that make up the series. Hosted by the chef Arlette Foglia, and the baker Georgina Carrasco, who gather famous celebrities in their kitchen.
This new Televisa Digital broadcast will show the audience another side of stars by discovering what they eat, what their cravings, eating habits, and guilty pleasures are. The celebrities will feel free to be themselves, joke around, open up, and discover that with the right help, anyone who sets out to can learn to prepare delicious recipes in their own kitchen.
On Pinches Famosos, celebrities like Gabriel Soto, José Ron, and Cassandra Sánchez Navarro will open the doors to their refrigerators and will face the challenge of cooking a dish against the clock, using the ingredients they have available in their home.
Daniel Zorrilla, director of Original Contents in Televisa Digital´s Canvas area, explained that “the idea of this new brand came up by combining two widespread concerns in the audience: cooking and the interest in getting to know their favorite stars better. This show appeals to conversation and gossip that generates naturally in the kitchen, but now with famous people”.
