U.S. HISPANIC
Televisa: In Amor de Barrio we have a new approach for conquering new current generations
Maribel Ramos-Weiner| 10 de abril de 2015
Based on two stories: Muchacha de Barrio (1970) by Fernanda Villeli and Paloma (1975) by Marisa Garrido, Amor de Barrio (105×60) of the Televisa producer Roberto Hernández, continues the TV Stations bet of bringing the classic melodrama to new generations, according to the writer Guillermo Quezada.The company is doing original TV novelas, but the classical stories that were made over 30 years ago, allow to reach the generations of women that already saw them, but now their sons and grandsons are also able to watch them, because they have a new approach. We are betting for great hits for new generations he said.Quezada recognized the job that countries like Colombia, Argentina, Turkey, Rumania and even Mexican production companies are doing with TV novelas and series, addressing real themes of drug dealing and violence; nevertheless, Televisa worries about the great audience that watches Canal de las Estrellas, who dont like the other stories, therefore this company remains the queen of the TV novelas worldwide.After 25 years as a writer in Televisa, Quezada said that Amor de Barrio maintains the characters of the original stories but with updated dialogues, and with a faster communication that turns it into a family TV novela, focused on modern women who continue to struggle in the slum.Amor de Barrio will be aired as of May, in the 4:20pm schedule, when Pedro Damiáns Muchacha Italiana viene a casarse ends.
