U.S. HISPANIC
Televisa: There will be Big Brother Mexico for the next five years
Maribel Ramos-Weiner| 17 de noviembre de 2015
Producer, Miguel Ángel Fox
Big Brother Mexico for Televisa recorded historical audience levels on social networks, via streaming and positioned itself in the top 400 most visited web pages in Mexico. Producer, Miguel Ángel Fox, told PRODU that there will be a season per year of this Latino, Endemol Shine format, at least for the next five years, but without betting on a VIP version. “The experience has been very good and the results, excellent. We have had historical visit records and in digital volume that we had never had before. There will be Big Brother Mexico for the next four or five years. The intention is to care for the brand, doing it every year, he said. Fox considered that the audience of the program (millennials), who don’t watch linear TV any more, wouldn’t be interested in seeing TV celebrities, so they won’t bet on a VIP version, as they did before. “The only thing I think we won´t do is a VIP version, because I don’t think young people nowadays are attracted to Canal 2´s celebrities, he commented. He assured that the purpose of relaunching the format yearly is to take care of the brand, because it is the same formula used for the program La Voz Mexico, which he also produces. With La Voz Mexico people are expecting the program year to year, which is why it has sales and audience records. I want the same thing to happen with Big Brother so that young people have a space and feel each year will be different, he ended.
