U.S. HISPANIC
TelevisaUnivision: La Rosa de Guadalupe content has adapted to the new ways of streaming consumption
Vanessa Maldonado| 2 de febrero de 2024
Miguel Ángel Herros is the producer of La Rosa de Guadalupe, a sequel with 17 seasons on TelevisaUnivision's Las Estrellas
With over 1,960 episodes and a presence across Latin America, the US, and Canada, the TelevisaUnivision sequel La Rosa de Guadalupe has 17 years on the air. Its producer, Miguel Ángel Herros, said that this content has adapted to new forms of consumption due to the arrival and growth of streaming. The program is broadcast Monday to Friday at 7:30 pm on Las Estrellas.
“Since 2008, we have addressed global problems such as lack of law and order, human trafficking, and the impact of social networks, but we have evolved in production due to the competition generated with streaming. Now, we must keep up to date in innovation and technology,” he noted.
Herros highlighted they have over ten directors and a production team that researches each topic they address. “In this season, we will have 160 episodes, of which we will repeat the most viewed episodes, those triggering more interest and with good ratings.”
He said they have no new season confirmed yet. “There have been 17 seasons well received by the audience, and if there is a new one, it will have changes in its production structure, but everything will depend on the good results and that people follow us so that the contents they like continue.”
La Rosa de Guadalupe, an original idea by Carlos Mercado, is also a hotbed of talent, with over 6,500 actors during these 17 years. Due to its audience success, the show is now in 15 countries: Argentina, Bolivia, Canada, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, the Dominican Republic, and Venezuela.
It was awarded by NATPE as the most exported program in Latin America and recognized with the PRODU Awards as the best unitary program.
Each episode features plots addressing current issues, turning them into stories of struggle and hope.
