U.S. HISPANIC
TelevisaUnivision: The technology of virtual production with screens is a must for us
Maribel Ramos-Weiner| 9 de agosto de 2023
Elias Rodriguez Televisa
TelevisaUnivision has distinguished itself for being at the forefront in using new technologies, and this year, in addition to analyzing all AI dimensions, remote production, and cloud, it’s also addressing virtual production with screens.
For Elías Rodriguez, general director of Content Creation at TelevisaUnivision, this is a challenge that they plan to address in the short term. “We are interested in virtual production with screens, we already have fully mastered virtual sets with a green background, but we must address this new format because it has become the way of doing business today.”
The executive highlighted the success of the company’s current multiplatform productions and mentioned that they continue to generate more high-quality content. “We have approximately ten projects now; we are always innovating.”
He pointed out that although workflows have been migrating to the cloud for a while, the process continues. “We will continue migrating everything technically possible, including what we consider represents business because not everything is.”
Rodríguez has been with the company for 42 years, where he has forged a solid career and shared his teaching knowledge where he has seen how technology is constantly developing.
“During the 20 years I have been teaching, we saw this technology coming. Today we work for all platforms, and Canal de las Estrellas is as important as streaming; there is no turning back. From the beginning, we have produced each content with the highest standards. I have been saying for two decades that I wanted to see my content everywhere, and we have accomplished it”.
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