U.S. HISPANIC
TelevisaUnivison secures T-Mobile as its first official sponsor for Liga MX in the US
Maribel Ramos-Weiner| 6 de enero de 2023
José Luis Los Arcos de TelevisaUnivision
TelevisaUnivision and Liga MX, announced T-Mobile US, Inc. (TMUS) as the official wireless sponsor of Liga MX in the U.S. with carrier rights to activate under Metro by T-Mobile as the lead brand.
This marks the first sponsor TelevisaUnivison has secured for Liga MX since announcing its landmark partnership to exclusively bring the Mexican soccer league’s commercial rights to market in the U.S. last fall.
The partnership kicks off with the presenting position of TelevisaUnivison’s landmark pre-game show Fútbol Central and custom in-game enhancements during Torneo Clausura. It will span 300+ matches across the league’s various designations. TMUS will also have significant positions around Festival de Campeones (Liga MX’s Championship Week) and on-site activation opportunities across the year through Liga MX viewing parties in select markets.
“We’re thrilled to be the first official U.S. sponsor of Liga MX and help deliver hundreds of matches to the Hispanic community,” said Mike Belcher, SVP of Business Development and Partnerships at T-Mobile.
“Aligning with Liga MX is an amazing opportunity for T-Mobile to reach and forge connections with a passionate fanbase that continues to grow in the United States,” said José Luis Los Arcos, SVP of Sports Partnerships at TelevisaUnivision. “We’re excited to work together to bring this partnership to life and for T-Mobile to leverage our one-stop shop of solutions to deliver high-impact 360 activations”.
