U.S. HISPANIC
The 2025 IAB NewFronts to take place from May 5–8 in New York City
16 de abril de 2025
David Cohen, CEO, IAB: “The 2025 IAB NewFronts is where you can get a sense of where the video world is heading”
The 2025 IAB NewFronts will occur from May 5–8 in New York City. The event offers a first look at what top digital media companies and tech platforms are planning: new shows, streaming strategies, and fresh ways to connect with audiences through video. It’s a chance to hear directly from the people shaping the future of streaming, digital advertising, and content.
“The 2025 IAB NewFronts is where you can get a sense of where the video world is heading,” said David Cohen, CEO, IAB. “The presentations here reflect and shape what’s coming next. From what people will be watching to how brands show up in those spaces, this is where the next year in digital video starts.”
As an IAB NewFronts Principal Partner, Google will continue its long-standing partnership by kicking off the 2025 IAB NewFronts on Monday.
The IAB Main Stage is set to return on Wednesday, May 7, spotlighting breakthrough content, technologies, and solutions. Additionally, IAB will showcase findings from its annual IAB Digital Video Ad Spend & Strategy Report, which includes full-year 2024 results and an outlook for 2025.
Also slated to return during IAB’s Main Stage day is “Spotlight on: News @ NewFronts” — a session focused on the role of credible, trustworthy journalism and why it matters for advertisers. The conversation will explore the value of investing in quality news and include voices from leading organizations, including Yahoo, NBCUniversal, The Guardian, and The Washington Post.
Cintia Gavilán, SVP, Centers of Excellence and Industry Initiatives, IAB
“The way people watch is changing fast,” said Cintia Gabilan, SVP, Centers of Excellence and Industry Initiatives, IAB. “Streaming is where audiences are, and CTV continues to grow because it’s easy, personalized, and fits into people’s lives. At the 2025 IAB NewFronts, we’ll see how media companies are leaning into this shift and rethinking what video can be to create more connected, meaningful experiences.”
To see the agenda, click here
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