U.S. HISPANIC
The Atresmedia Group creates Atresmedia International to oversee its three international channels
Maribel Ramos-Weiner| 17 de mayo de 2016
The Atresmedia Group has created an international entity called Atresmedia International which will supervise its three international pay-TV channels, ¡HOLA! TV, Antena 3 and Atreseries. This reorganization reinforces the Atresmedia Group´s position in the industry. Under the new structure, the three channels will share a unified marketing and sales strategy to take better advantage of growth opportunities.Javier Nuche will be the Managing Director of Atresmedia International and will be responsible for the international operations of the channels. The official announcement of the restructuring will be made during INTX in Boston.After having launched two channels in the last two years and tripling subscribers to 35 million, this is the moment to consolidate our strategy as a group and take advantage to better our growth efforts and compete in an ever more complex market, confirmed Javier Nuche in a press release. He also said that this new structure will not affect the management of the channels and their current identities that have led to their successes.In addition, Atresmedia International has developed a new logo and slogan: Entretenimiento en el idioma que nos une (Entertainment in the language that connects us).
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