U.S. HISPANIC
The Roku Channel launched Espacio Latino with thousands of hours in Spanish that also include original production
Maribel Ramos-Weiner| 8 de junio de 2022
The Roku Channel Espacio Latino
The Roku Channel is launching a new offer in Spanish called Espacio Latino which includes thousands of hours of content in Spanish, of programming that is very popular among the Hispanic community in the US, such as series, novelas, sports and News, among others.
Thalina Bates, manager of The Roku Channel, AVOD, Spanish Language, told PRODU that the launch of this offer is based on statistics of Roku users: almost 70% of homes in Spanish that watch The Roku Channel do not have pay TV; nearly 80% of homes that watch in Spanish and use The Roku Channel, include someone from the A18-49 dem, and the homes that watch in Spanish use The Roku Channel more than three days a week. The Lego Group will be the sponsor of the launch of Espacio Latino.
In addition to the VOD content, Espacio Latino will include 50 FAST channels, out of which more than half are entirely new on Roku -Canela. TV, The Weather Channel Español, Canela.TV Sports, news, sports- “covering all our Latina audience’s passion spaces” explained Bates.
Bates assured that there will be Roku Original in Spanish. One of the first programs will be the nature series Mamás, narrated in Spanish by Zoey Saldaña; the second Natural Born Narcos (to premiere on July 8), produced in Spanish, and in December the third launch is Delicioso, a gastronomy contest made by Robert Rodriguez from El Rey Network.
Bates mentioned that in addition to the contents in Spanish they already offered – Lionsgate, Cinedigm, A+E Networks, BBC Studios, Sony Pictures Television, Film Movement, Pantaya, Estrella TV, TelevisaUnivision, and beIN SPORTS, among others- consolidated new agreements with NBCUniversal Telemundo Enterprises, Eurochannel, Hemisphere Media Group, Cisneros Media, The Weather Channel en Español and Canela.TV.
“We are proud to partner with The Roku Channel which shares our values in making Spanish-language content more accessible to consumers and offering them a rich viewing experience. It’s exciting to be a part of the launch of Espacio Latino and we look forward to providing the platform with the premium content we know our audiences enjoy. As content providers, our goal is to meet viewers where they are, and this new partnership gives us the opportunity to deliver on our promise to bring high-quality, culturally relevant content to the Hispanic/Latino communities we serve,” said Alan J. Sokol, president, and CEO of Hemisphere Media Group.
Regarding Roku’s bet on the Hispanic market, Bates highlighted: “It is a market everybody is watching all the time. It is an opportunity for everyone. We represent the fastest-growing segment in the US and acquisition power is huge. “It is a commitment for Roku to serve our audiences. This is just the beginning”.
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