Toyota Motor Sales and Hershey’s Chocolate sponsor new season of Quiero Mi Boda

Tr3s: MTV, Música y Más announced that Toyota Motor Sales and Hershey’s Chocolate have signed on as sponsors of the network’s Quiero Mi Boda. This reality continues to represent a unique opportunity for marketers to bring their brands to life in an integrated fashion across the network’s bilingual/bicultural content. Toyota Motor Sales & Hershey’s Chocolate will have weekly on-air presence via tagged tune-in spots every Monday at 7pm on Tr3s: MTV, Música y Más.“Our sponsors understand the power of the Hispanic audience and identify Tr3s as a premier entertainment destination that delivers real results among the rapidly growing 1st and 2nd generation Latino. The ‘Quiero Mi’ franchise, is among the most watched reality properties for the network, with a passionate, engaged fan-base that drives ad value and effectiveness,” said Luisa Fairborne, VP of Advertising Sales for Tr3s.