U.S. HISPANIC
Tr3s: MTV, Música y Más introduces original sitcom El Spooky Show
Maribel Ramos-Weiner| 10 de noviembre de 2011
The 12-episode shorts will premier exclusively online
Tr3s: MTV, Música y Más introduces a new original sitcom El Spooky Show centered around two very diverse and quirky characters: a mischievous, life-size Mexican hamster named Spooky, and his very patient roommate/owner Yogu.Living in a tiny dorm room apartment, the show captures the antics and pranks of this larger than life character. The 12-episode shorts will premier exclusively online with two new webisodes debuting each week, starting November 11th on {www.tr3s.com}.The giant Mexican hamster Spooky first made his debut during MTV Internationals global 2010 World Cup campaign. Generating a wave of spontaneous online activity and thousands of fans across the globe, Spooky is now taking center stage with his very own show online.Advertising & content continue to evolve and merge to serve as one medium in our industry, and Spooky perfectly exemplifies the transformation of this evolution. Born out of a massive international World Cup campaign in 2010, the life of Spooky is now digitally personified in a series of online shorts. Its an effective model and format that really connects to our young Latino audiences, said Sean Saylor, VP of Creative for Tr3s.El Spooky Show was created by La Comunidad-Summer, a division of La Comunidad, dedicated to building brands through experiences and led by executive creative directors Leo Prat and Ricky Vior. Prat and Vior also wrote and directed the series, with production by Error #170 Productora Audiovisual.
