U.S. HISPANIC
TV Azteca: Exatlón became the phenomenon of Mexican TV
Maribel Ramos-Weiner| 29 de agosto de 2019
Alberto Ciurana TV Azteca 19
Alberto Ciurana, general director of Contents and Distribution at TV Azteca expressed that in 25 years he had not seen what Exatlón has achieved in Mexican TV: to gather the whole family around content that is wholesome, white, and inspirational. “From the first season, Exatlón became the phenomenon of Mexican TV.”.
The executive highlighted that 20 thousand youngsters registered to be part of this third season and that the program has the first place among the audience since its launch on Monday August 19. He also said that they are coming from a successful first semester. “We had the bes historical results in the last five years. We are very satisfied and there is still a long way to go.”
He stated that they maintain a clear strategy and path: On Azteca Uno, entertainment, live TV, realities and contests. On Azteca Siete, sports, series, the best of Disney and premium fiction, like Rosario Tijeras. “With live content we do compete with streaming regardless of the fact that we are bringing young people to watch TV. 53% of TV Azteca´s audience is less than 35 years old”.
Ciurana also highlighted the results of La Voz which, with 50 days on the air for three hours a day, managed to be in “70% of Mexican homes”. Likewise, MasterChef Mexico, that became leader of Sundays in its genre. He mentioned the upcoming launch of a new season of Lo Que La Gente Cuenta, a TV Azteca franchise, now with contemporary storytelling: “We are very focused on what the audience wants to see today,” he concluded.
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Trayectoria: Alberto Ciurana, director general de Contenido y Distribución de Azteca
