U.S. HISPANIC
TV Dominicana becomes first ethnic channel to rank 1st among Hispanic cable networks
Maribel Ramos-Weiner| 9 de febrero de 2012
Antonio Briceño, VP de Distribución de Imagina US
Televisión Dominicana (TV Dominicana) reached during the Dominican Baseball Season, higher ratings than channels such as Galavisión, ESPN Deportes and Discovery en Español.For the first time in the U.S., the Dominican community was able to enjoy the best live coverage of over 70 live games from October to January from the Dominican Baseball League, proving its enthusiasm by reaching the highest level of results, becoming, for the first time in history, the first ethnic channel to rank first among Hispanic cable networks, outranking top tier networks such as Galavisión and ESPN Deportes with an outstanding rating of 2.54%.TV Dominicana reasserts its leadership by making important acquisitions such as the Domincan Baseball League. In a fiercely competitive market such as todays, where subscribers are ever more demanding, this type of investments are the ones the bring positive results, said to PRODU Antonio Briceño, VP of Distribution of Imagina US.TV Dominicana launched over 6 years ago to service the Dominican community in the United States. Its latest achievement was the acquisition of the Dominican Baseball league rights until 2016.Were demonstrating to operators that this type of property on an ethnic channel yields results they can convert into acquisitions and subscriber retention, said Briceño.TV Dominicana is nationally distributed to over 3 million households through DishLATINO, DirectTV Más, Time Warner Cable, Bright House, U-Verse, Comcast, RCN, Cox Communications, Claro TV, and Verizon FIOS.
