U.S. HISPANIC
UniMás finished as the No. 2 Spanish-Language network among Adults 18-34 out delivering Telemundo
Maribel Ramos-Weiner| 4 de marzo de 2014
On Monday night the encore airing of La Viuda Negra premiere retained roughly 75% of its lead-in audience among Total Viewers 2+ (694,000) and Adults 18-49 (367,000)
UniMás finished the week as the #2 Spanish-language network, attracting more Adults 18-34 viewers than Telemundo (+2%). UniMás delivered more Adults 18-34 viewers than Telemundo on four out of the seven nights this week and was the top choice over Telemundo on three out of seven nights among Adults 18-49. UniMás reported its third consecutive week of growth with Adults 18-49 (+44% to 550,000) and Adults 18-34 (+59% to 278,000) viewers during broadcast prime. UniMás also reported week-to-week gains among Total Viewers 2+ (+40% to 982,000). UniMás finished February 2014 sweeps up +1% year over year while Telemundo declined by -10% among Adults 18-49 during primetime. On Monday night, UniMás ranked as the #2 Spanish-language network among Adults 18-34, out-delivering Telemundo by +1%. Airing a special La Viuda Negra (Black Widow) program lineup, UniMás experienced double-digit percentage growth among Total Viewers 2+ (+25%), Adults 18-49 (+21%), and Adults 18-34 (+25%) over the prior Monday.UniMás kicked off primetime with an encore airing of Univisions Aquí y Ahora special on the life of Griselda Blanco. The special averaged 941,000 Total Viewers 2+, 449,000 Adults 18-49, and 192,000 Adults 18-34. At 9pm the encore airing of La Viuda Negra (Black Widow) premiere retained roughly 75% of its lead-in audience among Total Viewers 2+ (694,000) and Adults 18-49 (367,000) and increased its 18-34 audience by 3% to 198,000.
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