U.S. HISPANIC
Univisions coverage of the CONCACAF Gold Cup match between Mexico and Guatemala attracts 6.9 million viewers
Maribel Ramos-Weiner| 24 de junio de 2011
Mexico's Andrés Guardado and Guatemala's Wilfred Velásquez during the match won over by Mexico 2-1
Univision Communications Inc. announced that its exclusive coverage of Saturday June 18´s Mexico vs. Guatemala match part of the 2011 CONCACAF Copa Oro (Gold Cup) was the #1 program of the night ahead of every other primetime telecast, regardless of language, across key demos including Persons 12-34, Adults 18-34, Adults 18-49, Men 18-34 and Men 18-49. While an estimated 6.9 million viewers tuned in to all or part of Mexicos 2-1 win, Univision had another key nightly triumph over its English-language competition as the most watched primetime network regardless of language among Persons 12-34, Adults 18-34 and Men 18-34 -more than ABC, CBS, FOX, and NBC combined. On Univision local stations, the Mexico vs. Guatemala match was the #1 broadcast program of the entire day, regardless of language, in several markets.In addition, Univisions Sunday June 19th broadcast of the Copa Oro match between Panama and El Salvador, averaged 2.6 million viewers making it the second most watched non-Mexico Copa Oro match ever on the network, behind only the 2005 final between USA and Panama. On Univision local stations, coverage of the Panama vs. El Salvador match was the #1 broadcast program during the time period, regardless of language, in several markets.Sundays USA vs. Jamaica match averaged 1.8 million persons; and on Univision local stations, coverage of the match made Univision the #1 broadcast program during the time period, regardless of language, in several markets.
