U.S. HISPANIC
Univisión Averages 8.8 Million Total Viewers 2+ During 2010 FIFA World Cup Final Match
Maribel Ramos-Weiner| 13 de julio de 2010
The final match of the 2010 FIFA World Cup South Africa of Spain vs. The Netherlands broke all audience records for a World Cup Final in Univisión´s history
Univision Communications Inc. announced that the final match of the 2010 FIFA World Cup South Africa of Spain vs. The Netherlands broke all audience records of a World Cup Final in its history, delivering 8.8 million Total Viewers 2+ (8,821,358), 5.4 million Adults 18-49 (5,369,506), 3.3 million Adults 18-34 (3,259,553) and 4.0 million Persons 12-34 (3,986,927), making it the most-watched final in the networks history and outperforming the 2006 final (France vs. Italy) by 49%, 45%, 53%, and 52% in the demos. Additionally, the final 2010 FIFA World Cup match-up is the third most watched program in the history of Spanish-language television, regardless of genre, among Total Viewers 2+, only behind Univisions broadcast of the México vs. Argentina match on June 27th (9,405,222) and the finale of Univisións novela Destilando amor (Essence of Love) on December 3rd, 2007 (9,018,000).
Diario de Hoy
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