U.S. HISPANIC
Univision Interactive Media rolls out Anvato
Maribel Ramos-Weiner| 24 de febrero de 2011
Kevin Conroy, president of Univision Interactive Media
Anvato Inc. {www.anvato.com}, leader in high-end video platform solutions for broadcast media and a world pioneer in machine vision, announced that it added Univision Interactive Media, Inc. to its client roster.Univision Interactive Media is incorporating Anvato Media Content Platform (MCP), Anvato’s one-stop-shop integrated video platform that streamlines online and mobile video publishing by providing broadcast workflow integration, video management, transcoding, multiplatform syndication, and award-winning video analytics.”Delivering high quality short and long form video to U.S. Hispanics wherever and whenever they want, both through our own media properties and through syndication partners, is a core part of our strategy and product offering. Anvato not only provides us with the ability to effectively manage our large and fast growing library of assets, but also enables us to further grow our reach as well”, said Kevin Conroy, president of Univision Interactive Media.Univision Interactive Media’s complex video publishing network fully utilizes Anvato s integrated video platform. Videos come in from multiple sources, including domestic and international partners with varying licensing terms and conditions and in different file formats.These premium videos are not only delivered to users across multiple platforms and formats – including web and mobile – but are also syndicated to more than twenty distribution partners using a multitude of push and pull syndication technologies.
