U.S. HISPANIC
Univision leads 10pm slot with La Piloto
Maribel Ramos-Weiner| 27 de abril de 2017
La Piloto (80x60’)
La Piloto, the first W Studios series for Univision, reached the peak at 10pm, exceeding even Anglo networks such as ABC, CBS and NBC in the segment Adults 18-34 years old, during the week of April 17th, according to official Nielsen figures. This way, the series has managed to impose itself on the segments Adults 18-49 and Total Viewers, in a schedule that had been led by Telemundo with productions like Señora Acero 3 and El Chema.
The serie recorded a two-digit percentual growth in Total Viewers (+11% with 1.8 millions) and Adults 18-49 (+12% with 827 thousand), while among Adults 18-34, it grew 9% for an average of 352 thousand viewers.
Additionally, La Piloto, has won for ten consecutive days among Adults 18-49 and Total Viewers its rival, El Capo on Telemundo and has increased its audience average since its debut in March.
Contactos
Diario de Hoy
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