U.S. HISPANIC
Univision: Our brand is more powerful and relevant than ever before
Maribel Ramos-Weiner| 7 de mayo de 2019
Vince Sadusky UCI Upfront
Univision Communications Inc. announced its 2019-2020 programming lineup and outlined its singular focus on growing the Company’s core business through major investments in content to deliver the best in sports, news and entertainment across its broad multiplatform portfolio.
Univision also announced plans to double down on its consultative approach, providing partners and clients with the art and science of winning with Hispanics. The announcements were made at Univision’s annual pre-Upfront press event in New York.
“U.S. growth is being driven by Hispanics and Univision is the undisputed leader in Hispanic media and marketing. Our brand is more powerful and relevant than ever before as we serve the Hispanic community of 62 million strong, delivering the best in sports, news and information, entertainment and live events across all of our media platforms,” said Vince Sadusky, CEO of Univision.
As the leading media company for the largest Spanish-speaking economy in the world, Univision is connecting advertisers to America’s economic growth engine of the future.
The U.S. Hispanic population is expected to be 28% of the total U.S. population by 2060 and at US$2.13 trillion, the estimated U.S. Latino GDP is the seventh largest GDP in the world, with American Latinos driving growth of the U.S. workforce and economy.
Nearly 90 percent of Univision’s viewing is live, giving advertisers an unrivaled advantage of knowing exactly when they are reaching target consumers. Univision also has the largest exclusive audience, greater than any of the top-10 English-language networks.
Univision has remained the No. 1 Spanish-language television network across all broadcast, cable, sports and digital properties for 26 consecutive seasons.
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