Univision: Our entertainment platforms have produced success for the channel

For Luis Fernández, president of Entertainment at Univision Communications and president of Univision Studios, the company’s entertainment platforms have proved successful for the company. “While the English-language channels are able to boast about a few successful Sundays like the Oscar’s and other big events like that, on Univision we have 52 Sundays with ¡Mira quién baila!, Pequeños gigantes, Parodiando, Nuestra belleza latina and content for Hispanic families that make Sundays unbeatable” Fernandez told PRODU. For Fernández, there are various keys to success for this genre of programming: it’s a familiar format, it’s entertaining and it’s directed toward the Hispanic spectator in the U.S.