U.S. HISPANIC
Univision presents Uforia Music Series in partnership with Live Nation
Miryana Márquez| 15 de agosto de 2017
The Uforia Music Series will be hosted by Univision’s flagship radio stations
As part of Univision Communications Inc.’s (UCI) expanding integrated music strategy, Uforia Music has partnered with Live Nation to co-produce a variety of live performances for the Uforia Music Series.
The live concert series launches with events in Miami, Dallas and LA from October 8, and it will feature Latin music chart-toppers Chayanne, Daddy Yankee, Wisin, Carlos Rivera, Christian Nodal, Ozuna, and Bad Bunny, among others.
The Uforia Music Series will be hosted by Univision’s flagship radio stations (Amor 107.5 in Miami, Latino Mix 107.9 & 107.1 in Dallas, K-LOVE 107.5 in Los Angeles) with their beloved on-air personalities joining the stage between musical performances by some of Latin music’s brightest stars.
“Our radio stations are the heartbeat of our community and we know that these performances will deliver an exciting show with artists that we know passionate Latin music fans will love. By working with Live Nation, the global leader in live entertainment, we are creating special experiences for every event, including Miami’s Amor a La Música, Dallas’s Latino Mix Live and L.A.’s K-Love Live, commented Jesús Lara, president of Radio at Univision Communications Inc.
“Engaging audiences with music is at the center of UCI’s content offerings and the Uforia Music Series will bring to life a music experience that connects, empowers and fuels all audiences, across platforms, regardless of language,” added Jorge “Pepo” Ferradas, president of Music at UCI.
