Univision’s 30th annual Premio Lo Nuestro averaged 3.2 million Total Viewers 2+

Univision’s broadcast of Latin music extravaganza, the 30th annual Premio Lo Nuestro (PLN30), on February 22 from 8pm to 11pm, reached nearly 8 million Total Viewers 2+ who tuned in to all or part of the three-hour airing.

Last Thursday night’s telecast averaged 3.2 million Total Viewers 2+, 1.6 million Adults 18-49 and 676,000 Adults 18-34. Premio Lo Nuestro positioned Univision as the No. 2 broadcast network, outperforming ABC, CBS, FOX and CW for the entire night among both Adults 18-49 and Adults 18-34.

This marks the ninth consecutive year that Univision finishes as the No. 2 broadcast network on this night with Adults 18-34. In fact, Univision also outperformed ABC, FOX, and CW for the entire night among Total Viewers 2+.

The 30th annual Premio Lo Nuestro was the second and fourth most-watched program on broadcast television among Adults 18-34 and Adults 18-49, respectively, regardless of language. PLN30 averaged more Adults 18-34 and Adults 18-49 than the entire original lineup on ABC (The Bachelor Winter Games and The Bachelor Winter Games: World Tells All), as well as ranked within the Top 10 programs on broadcast television among Total Viewers 2+.

Additionally, PLN30 averaged more Hispanic viewers than the combined audience of the latest editions of American Music Awards and Billboard Music Awards among Total Viewers 2+, Adults 18-49 and Adults 18-34. The 30th annual Premio Lo Nuestro positioned Univision as the No. 1 Spanish-language network for the entire night, averaging three times the audience of its closest competitor among Total Viewers 2+, Adults 18-49 and Adults 18-34.