Viacom International reaffirms commitment to the US Hispanic market through its channel Tr3s

PRODU received an official statement from Viacom International regarding his position toward its Hispanic channel Tr3s.“Tr3s is committed to the US Hispanic market and will continue to provide its audience with relevant USH content. Music is a big part of Viacom’s heritage, it differentiates us in the US Hispanic space, and it rates very well on Tr3s. While music has always been central to the network, Tr3s will further amplify its music and music programming to complement its Viacom International library of content and, as a result, operational changes are being made to support this strategy,” says the statement.