U.S. HISPANIC
Vincent Sadusky from Univision: The new plan is conceived to rejuvenate and revitalize our company
Maribel Ramos-Weiner| 26 de julio de 2018
Sadusky Vincent de Univision
After six weeks in his position, Vincent Sadusky, CEO of Univision Communications, Inc., announced in a letter to the company, that there would be personnel reductions -they estimate to reduce 6% of the current payroll- and that it is clear that UCI’s previous plan “was more centered on costs than on ensuring the company is reoriented towards its biggest opportunities.
“He said that many of the experiments made in recent years to find new growth paths for UCI failed and that many of these new ideas consumed the company’s resources disproportionately, while some of the main activities had a relevant lack of resources.”
“Every big communications media is forced to periodically evaluate their position in the market, their structure, their group of employees and their approach, to ensure they are competing at the highest possible level with their strong competitors. We are not the exception,” he expressed.
The new plan is conceived “to rejuvenate and revitalize our company with a renewed dedication to our main mission to serve the Hispanic community in the US,” he added.
The first phase of this process was announced two weeks ago. It consists of offering digital properties in English for sale. Vincent mentioned they will assign new resources to Local Content and Sales, Sales in Digital Media in Spanish, Corporate Development, among other segments.
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