Liam Scholey and Andrés Budnik of Vision Entertainment
Liam Scholey and Andrés Budnik, co-founders and CEOs of Vision Entertainment, spoke from Los Angeles in a new edition of #PRODUprimetime with Ríchard Izarra. The young but experienced executives, from Panama and Chile respectively, shared some of their journey in the audiovisual industry since the creation of their company.
Vision Entertainment began as a talent agency, representing both on-camera and behind-the-scenes professionals, and has evolved along with the industry. Now, in addition to being agents, they’ve expanded into content production and creative brand collaborations for their talent.
Vision Entertainment Studios is a new branch of the company, established about two years ago. Chilean producer Matías Ovalle leads the division, and the interviewees shared that there is a lot of creative work happening in this area of the company.
“We have several projects in development. We’ve only been doing this for two years, but there’s a lot going on. There are multiple films we hope to bring into production soon, and we have co-productions between Spain and the U.S.—some thrillers that we hope to begin shooting by the end of this year,” said Budnik.
“It’s very new, but there’s a lot of potential. There’s a very organic exchange between departments and productions,” added Scholey.
The executives noted that, alongside the new Studios division, they also have another segment dedicated to working with brands and branding strategy.
“The idea is to align our talents with the best brands that genuinely match who they are. We know them very well, and if someone is passionate about animals, for example, we try to connect them with a brand related to that. That way, they work with things they actually enjoy. We also handle the entire creative process for this,” they explained.
“As Liam mentioned earlier, brands come to us for our talents based on what they love. We act as their PR as well. But once again, it all grows organically,” Budnik said.
“We started by going to industry events to meet talent, and little by little we grew. It took years for them to develop or become known, but the important thing is that it’s happening. All of our talents are now working on major projects with crossover appeal between Latin America or Spain and the U.S.,” said Scholey.
“One of our main focuses is understanding how the industry has changed. In the past, everyone wanted to go from Mexico to the U.S., for instance, but now we also look for international opportunities for American talent outside U.S. borders,” they added.
Both Budnik and Scholey, Latinos living in the U.S., have deep knowledge of the industry and are well-versed in working with American companies—an advantage that helps their Latino talent land major roles in English-language productions.
“We’ve known U.S. producers, actors, directors, and agents for many years, which makes communication easier and helps keep our talent on the radar of major people and productions,” said Budnik.
“One success story is Priscilla Delgado, a Spanish actress who recently filmed the new season of HBO’s Euphoria. Five years ago, we told her to move to L.A. to carve out a path here. She did, and now she just landed a role in the new Prison Break spin-off,” Scholey revealed.
“Other examples include Adriana Paz, who recently appeared in the film Emilia Pérez; Mariela Garriga, a Cuban actress who successfully made the crossover and just finished shooting the latest Mission: Impossible film with Tom Cruise. And there are many more success stories we work on every day,” said the executives.
To conclude, the interviewees shared their views on what has been the key to achieving so much at such a young age and in such a large and competitive market:
“Lots of work—a lot of work—but above all, passion for what we do every day. And of course, a little bit of luck,” they concluded.