U.S. HISPANIC
#VisitaPRODU begins with the first program on PRODU TV
Maribel Ramos-Weiner| 24 de julio de 2018
Julieta Milanesio
PRODU TV –a television platform via Facebook Live whose main goal is to be a generator of attractive audiovisual content for readers and followers—starts with #VisitaPRODU.
#VisitaPRODU is a product generated in-house, that inaugurates the TV studio in PRODU Mexico’s offices, and which consists of face-to-face interviews with the media leaders, production houses, agencies, and brands.
The PRODU team, boosted by its founder Richard Izarra and his current general director, Roko Izarra, has always been characterized for seeking innovation and that is why this new platform arrives to complement the scope and expansion of its current coverage.
“We always imagined PRODU on a TV platform, but it hadn’t happened until now. Thanks to technology, we can now produce our own space, which we hope becomes a classic one for industry leaders,” comments Roko Izarra.
#VisitaPRODU is hosted and produced by Julieta Milanesio, a journalist who has been editorial director of the magazine Merca2.0, specialized in marketing and information director of the newspaper Novedades de Quintana Roo, who also has a 20-year career path in graphic, radio and television media, between Mexico and Argentina.
“We want to show, on this space, that in 10 minutes industry leaders can share ideas and concepts that contribute richness to their colleagues and that at the same time, serve as an inspiration to coming generations,” commented Milanesio.
The program will be aired on Thursdays at 11am live via Facebook Live on PRODU´s profile and it will be possible to consult after it is aired, on http://envivo.produ.com.
The first program is on Thursday, July 26, with Alberto Ciurana, general director Content, and Programming at TV Azteca, as the guest.
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