U.S. HISPANIC
Walton Isaacson Celebrates Latin Heritage Month With The Art Of Resilience Social Series
19 de octubre de 2025
The campaign centered on four key cultural pillars: Art/Design, Music, Fashion and Food
Walton Isaacson (WI), a leading advertising and marketing agency, successfully concluded its annual social series in honor of Latin Heritage Month (September 15 – October 15), this year titled “The Art of Resilience.”
Developed by WI’s internal creative teams, the campaign was designed to celebrate culture through the powerful lens of creativity and perseverance across the vast array of Hispanic and Latin American identities.
“The Art of Resilience” featured a series of weekly posts that explored how cultural expression becomes a form of storytelling, activism, and community connection. The campaign centered on four key cultural pillars: Art/Design, Music, Fashion and Food.
You can view the posts here:
Campaign Intro post: https://www.instagram.com/p/DOzXAuekrzJ/?hl=en&img_index=1
Art: https://www.instagram.com/p/DOziKX2j_zI/?hl=en&img_index=1
Music: https://www.instagram.com/p/DPFWvscEn7g/?hl=en&img_index=1
Fashion: https://www.instagram.com/p/DPWfI_gkQHg/?hl=en&img_index=1
Food: https://www.instagram.com/p/DPzZbsnEld2/?hl=en&img_index=1
CREDITS
Creative
Ricardo Trejo, Executive Creative Director
Humberto Belli, Sr. Creative Director
Rodrigo Orozco, Assoc. Creative Director Fernando Diaz-Morlet, Sr. Bilingual Copywriter
Geo Villeta, Art Director
Andrea Loza, Assoc. Creative Director
Alexa Perez, Project Manager
Strategy
Christine Villanueva, EVP, Brand, Strategy, and Growth
Communications
Sophia Taylor, SVP, Communications
Rochelle Newman-Carrasco, EVP, Cultural Storyteller
Jaycie Thierry, Account Executive
