U.S. HISPANIC
WAPA TV Puerto Rico continues to obtain more than 60% of the first 30 spots on open TV
18 de septiembre de 2012
According to the most recent survey done by Nielsen in Puerto Rico, more than 60% of the first 30 programs selected in all demographics correspond to WAPA TV. Between the Aug. 15 and Sept. 14 of 2012, the programming of the channel was imposed, allowing for a distant second place in the competition. In the households demographic, the network obtained 21 of the first 30 slots in terms of audience. Within women 18 to 49, WAPA TV won 18 of the first 30 positions. In the same period, men between 18 and 49 reached 26 of the first spots while viewers from 18 to 49 had 23. From Monday through Friday in the household demographic, WAPA counted on 28.5% of share, beating Univision and Telemundo, which reached 22% and 18.5% respectively. Within women 18 to 49, WAPA received 24.7% of share. In this demographic, Telemundo got 18.3% while Univision got 22.9%. Within men 18 to 49 years, WAPA registered 27.8% of share, while Univision got 16.3% and Telemundo got 13.7%. Among persons 18 to 49, WAPA leaded with 25.9% of share while Univision has 20.2% and Telemundo 16.4%.The most-watched programs were SúperXclusivo, Idol Puerto Rico, Idol Kids, the series Pablo Escobar: El patrón del mal and Noticentro, among others.The public knows that they can find programming on WAPA that they like, and because of that, people of all ages remain tuned in, and they enjoy our programs said Jimmy Arteaga, VP of Programming and Promotion for WAPA TV.
