SAMY acquires Get Engaged to strengthen its U.S. expansion in social and influencer marketing

SAMY, a global social-first agency backed by Bridgepoint Group, has acquired Get Engaged, a U.S.-based agency specializing in creators, talent, entertainment and culture. The deal significantly expands SAMY’s scale and capabilities in the United States across social and influencer marketing.

The acquisition combines Get Engaged’s extensive expertise in social media, influencer marketing and entertainment with SAMY’s global scale and social-first capabilities in research and data intelligence, strategy, creativity, content production and technology applied to the social ecosystem.

The deal follows the recent addition of global accounts including Unilever Foods and Barilla, as well as the appointment of Anabela Bonuccelli as Managing Director of SAMY in the United States. It marks another step in the agency’s expansion strategy in the U.S. market.

Juan Andrés Elhazaz Walsh, CEO of SAMY, said: “Joining forces with Get Engaged strengthens SAMY’s position as a global leader in scalable operating models for social and influencer marketing. Through data and insights, powered by technology and AI, we maximize the strategy and creativity that enable leading brands to connect authentically with today’s audiences.

“Having built a strong track record as a leading independent social-first agency across Europe and LATAM, expanding our presence in the United States remains SAMY’s primary growth objective, and Get Engaged is the ideal partner to lead this expansion.”

Alex Dermer, CEO of Get Engaged, said: “We created Get Engaged to help brands connect with culture in ways that drive their businesses forward. Joining SAMY gives us the global reach, technology and talent needed to take that vision even further. What excites me most is our shared ambition for where this industry is heading and the role we can play in shaping its future. As I take on the role of CEO of Get Engaged, I’m proud of everything we have built and highly motivated by the opportunities ahead for our clients and our team.”

Cam Fordham, co-founder of Get Engaged, added: “The next era of marketing will belong to brands capable of creating moments that people want to be part of. We see a huge opportunity to connect brands, creators and talent through formats that go far beyond a single campaign. Together with SAMY, we can think bigger and turn ambitious ideas into experiences and collaborations capable of reaching audiences around the world.”

Héctor Pérez, Deputy Managing Partner at Bridgepoint Europe, said: “This is another important milestone in SAMY’s global growth journey, bringing together two highly complementary social-first companies and significantly strengthening the group’s presence in the United States. Together, SAMY and Get Engaged will create one of the largest independent social-first agencies globally, with the scale, capabilities and local expertise needed to support clients across markets. We are delighted to continue supporting the team as it pursues this ambition.”