MERCADEO Versión en español
Lapiz hails the power of storytelling with its No Special Effects campaign promoting the Chicago Latino Film Festival
14 de abril de 2014
Las películas estarán en el cine y en Internet durante todo el festival, que seguirá hasta el 17 de abril en el AMC River East
Lapiz launched its promotion of the Chicago Latino Film Festival with a campaign entitled No Special Effects, which explores why the most attractive feature of movies is the stories they tell.The low budgets available for making movies in Latin America make it essential to tell intense stories without high-tech, high-cost special effects. “More than a campaign to invite people to the movies, we wanted to show a point of view about what really matters in the cinema industry: the stories,” said the executive creative director at Lapiz, Fabio Seidl.The agency made two films to promote the campaign: {Swine love; https://www.youtube.com/watch?v=CUjiaoZldA8&list=UUvrWJh55j6qvByME0XnBpRA} and {Forever Alone Hair;https://www.youtube.com/watch?v=vP7Fze2bxY4&list=UUvrWJh55j6qvByME0XnBpRA}, which show the magic of storytelling with a cast of very few that in one film includes a pig and in the other a dog playing the part of a cat.The films, which were in theaters and online during the entire festival last month, were produced by Landia with a shoot in Mexico directed by Argentinas Karina Minujin and intentionally without any special effects, trusting fully in the fascination of a captivating story and summed up by a title at the end saying “It’s not about special effects, just special stories.””There’s nothing like the Latin sense of humor to prove that it doesn’t take much to entertain someone,” said Laurence Klinger, chief creative officer of Lapiz.
