MERCADEO Versión en español
Hispanic buyers are looking for conventional things
Patricia Molina| 5 de septiembre de 2014
Compradores hispanos están en movimiento hacia lo convencional
Acculturation of many Hispanic consumers has begun to affect their food habits and these changing habits are similar to those of the general market, according to a market research by Packaged Facts.”It has become evident that Hispanic consumers are spending a significantly larger portion of their budgets on packaged food such as vegetables processed foods as well as frozen and canned meals” David Sprinkle, research director for Packaged Facts, said.There are differences in the food preferences of different national groups of buyers of Hispanic food, according to Hispanic food shoppers in the US, a report recently published by Packaged Facts. “Some reflect local eating habits in the USA. Puerto Ricans and Dominicans, for example, are concentrated in the metropolitan New York area and are more likely to eat bagels.” Other differences reflect acculturation factors. For example, Puerto Ricans have a long history in the USA and are more likely than other Latino groups to reflect the habits of purchasers of whole foods.While there are differences in food preferences within the Hispanic population, there is a gap between the buying patterns of Hispanic food. There is a variety of food that Latinos (with the exception of Puerto Ricans and Mexicans in a few cases) did not choose to buy. These include major traditional American food, such as peanut butter, crackers and pickles.
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5 de septiembre de 2014
Compradores hispanos están en movimiento hacia lo convencional