MERCADEO Versión en español
General Mills joins Latino pop group Camila for the Música y sabor campaign
2 de noviembre de 2014
Como parte de la asociación, los aficionados de Camila en todos EE UU tendrán varias oportunidades de conectarse con el grupo
General Mills announced its exclusive partnership with the Latino music group Camila for the 2014-2015 season of Música y sabor of the company focused on connecting with Hispanic consumers through one of his greatest passions: music.”We know that music is an integral part of the Hispanic culture and therefore we are delighted to announce our partnership with talented group Camila. While Camila released its first album as a duo and began its tour in the US, our partnership will create new points of interaction for their fans and followers to connect with the group during this time of great excitement,” Licia Borges, senior planner at General Mills multicultural market said.As part of the partnership, consumers and fans of Camila across the US will have many opportunities to connect with the group through free codes to download music branded merchandise, gift concert tickets and a chance to meet and greet the band during their 2015 US tour. Participating brands include Yoplait, Cheerios, Lucky Charms, Cinnamon Toast Crunch, Nature Valley, Fiber One, Pillsbury, Totino’s and more.”For Camila, it is an honor to partner with General Mills and we thank them for helping us bring our music to places you never could have imagined,” Mario Domm, composer, singer and founder of the group Camila, said.
